『もし顧客に、彼らの望むものを聞いていたら、彼らは「もっと速い馬が欲しい」と答えていただろう』は実際言わなかった系の記事まとめ

Henry Ford, Innovation, and That “Faster Horse” Quote

“If I had asked people what they wanted, they would have said faster horses.”
"もし私が人々に何が欲しいか尋ねたなら、彼らはより速い馬と答えただろう"

という言葉が有名だが、

Let me dispel with the suspense; it doesn’t appear that Henry Ford ever actually uttered this famous and polarizing phrase. We have no evidence that Ford ever said those words. (My methodology in determining the non-existence of this quote is a footnote to this blog post.)

この言葉を発したという証拠はないらしい。

The real lesson learned was not that that Ford’s failure was one of not listening to his customers, but of his refusal to continuously test his vision against reality, which led to the Ford Motor Company’s failure of continuous innovation, resulting in a catastrophic loss of market share from which it never recovered.

フォードの失敗は「顧客の声に耳を傾けなかったこと」ではなく、自分のビジョンを比較して検証し続けなかったこと。