LTV/CLV

• Customer lifetime value (CLV)
• Lifetime value (LTV)

LTV/CLVの基本

https://retina.ai/academy/lesson/clv-basics/
Introduction to Churn
Introduction to LTV
3 ways to predict your customer is about to churn

LTV/CLVを予測する方法

https://retina.ai/academy/lesson/ways-to-predict-clv/

Buy Til You Die (BTYD) モデルの歴史

https://retina.ai/academy/lesson/history-of-buy-til-you-die-btyd-models/

BTYDの例

https://techblog.zozo.com/entry/lifetimes
http://www.cirje.e.u-tokyo.ac.jp/research/dp/2020/2020cj298.pdf
https://www.salesanalytics.co.jp/datascience/datascience066/

機会学習の例

https://retina.ai/academy/lesson/supervised-machine-learning-vs-bayesian-statistical-models/
https://www.youtube.com/watch?v=s-32u6XdY7c

https://medium.com/swlh/customer-segmentation-7ee1fb3f7ade

https://towardsdatascience.com/calculating-customer-lifetime-values-using-a-shifted-beta-geometric-model-86bf538444f4

https://medium.com/@yassirafif/projecting-customer-lifetime-value-using-the-bg-nbd-and-the-gamma-gamma-models-9a937c60fe7f